Hybrid
Full Time
$50,000-$65,000 / year + bonus
Building Materials

Senior Marketing Specialist

Job Summary

The Senior Marketing Specialist will be responsible for supporting the creation and execution of marketing campaigns across various platforms. This role requires a candidate with hands-on experience in digital marketing, content creation, and campaign management. The successful candidate will collaborate with multiple departments to ensure that marketing initiatives align with the company's goals and resonate with target audiences.

Key Responsibilities

  • Develop and implement marketing strategies to promote products and services.
  • Create and manage content for websites, social media, and email campaigns.
  • Analyze market trends and customer data to identify marketing opportunities.
  • Collaborate with sales and product teams to ensure cohesive marketing efforts.
  • Manage advertising campaigns, track performance, and provide reports on campaign effectiveness.
  • Maintain and update marketing materials such as brochures, presentations, and product information sheets.
  • Assist in organizing events, trade shows, and product launches.

Qualifications

  • Minimum of 2 years of marketing experience in any industry.
  • Strong knowledge of digital marketing, including SEO, SEM, social media, and email marketing.
  • Experience with content creation and graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Excellent written and verbal communication skills.
  • Ability to work both independently and as part of a collaborative team.
  • Strong organizational and project management skills.
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred.

About the Client

Our client is a prominent leader in the building materials and flooring industry, known for providing high-quality products and innovative solutions to customers across Canada. They are seeking a dynamic and creative Marketing Specialist to join their team. The ideal candidate will have at least 2 years of experience in marketing and a passion for developing and executing successful marketing strategies that drive brand awareness and business growth.

  • Opportunity to work in a dynamic, and supportive environment.
  • Comprehensive benefits package, including health and dental insurance.
  • Professional development and growth opportunities.
  • Flexible hybrid work model.
  • Inclusive and engaging workplace culture.
     

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